“Good design is good business”, Thomas J. Watson.
Good Graphic Design is an investment. It may be the first impression that your customer experiences of your business before they actually set foot inside your door. It can help you connect with your target audience, and creates an identity of your brand. Graphic Design is not about following trends, nor is it about looking pretty.
It should be simple, but not simplistic, and it should be clear and focused on your brand. All costs are presented in such a way that is easy to understand for the clients’ approval and nomination.